Pinterest is a social media platform that allows users to share and discover visual content, such as images and videos while allowing users to also create collections of images, known as pin board to organize their ideas and interest. Pinterest is used by people to help with lifestyle ideas, health ideas such as recipes, beauty, and even wellness. However, there are many brands as well who are on Pinterest for business such as Anthropologie, Benefit Cosmetics, Lush, Ikea, Airbnb, and more.
When viewing Pinterest in the eye of social media we can say that it is a key channel as it functions as a visual discovery platform where users actively search for new products and brands. Which is great for businesses when it comes to generating traffic, increasing brand awareness, and driving sales by linking directly to a company’s website through the visual appeals that the users are able to view on their feed.
Businesses use this platform to reach potential customers as it helps the customers research and plan purchases. Also, unlike many other platforms pins can remain visible and accessible for a long time which helps company’s on the platform extend ongoing traffic.
Resources
Marketing on Pinterest: Pinterest Business. Pinterest. (n.d.). https://business.pinterest.com/#:~:text=People%20use%20Pinterest%20to%20discover,analytics%20and%20custom%20audience%20insights.
All about Pinterest. Pinterest Help. (n.d.). https://help.pinterest.com/en/guide/all-about-pinterest
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